Physical distancing and editors’ attempts to strike right tone are set to transform glossy magazines
A single red rose on the cover of Vogue, hospital car-park shoots rather than exotic locations, celebrities captured without makeup, supermodels relegated in favour of nurses and doctors, and amateur selfies usurping professional photography. This summer’s newsstands and billboards are set to look unlike any other season in the history of fashion.
The logistics of physical distancing and a zeitgeist paralysed by the pandemic are combining to turn fashion upside down. Glossy magazines are scrambling to figure out what faces should be on the covers of the magazines that will hit stands during the crisis – and how to generate new imagery while travel and physical contact is curtailed under lockdown.
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