Fashion house weathers the economic storm as coronavirus outbreak dents luxury demand
“London is the place where I learned to be myself and a city where I gained the confidence to be the man that I am today,” said Riccardo Tisci, the chief creative officer of Burberry, before his London fashion week show on Monday. “Now I want to share British style with the world and use this incredible heritage to build and humanise the house.”
Burberry, British luxury fashion’s marquee name, could use a boost in morale. London is Burberry’s home, but its commercial heartbeat is now in Asia. With Chinese customers accounting for 40% of Burberry revenues, the brand is one of those that has been hit hardest by the economic impact of coronavirus.
Related: In the trenches: Riccardo Tisci on his new era at Burberry
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