Designer Virginie Viard attempts to draw a direct line of succession from ‘Mademoiselle’ to herself
Chanel is to fashion what James Bond is to cinema: a franchise with controversy, global fame and an endless capacity for zeitgeist-surfing reinvention. Karl Lagerfeld, Chanel’s long-serving star who died in February, even had a Blofeld-style white cat, Choupette.
The label’s new 007, in this analogy, is the enigmatic Virginie Viard. With her fourth show for Chanel in Paris on Wednesday evening, she showed clearly for the first time her ambition to maintain the brand’s blockbuster status.
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