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Channel: Jess Cartner-Morley | The Guardian
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Victoria Beckham launches makeup range and targets wellness market

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Ex-Spice Girl reveals plan to take on Gwyneth Paltrow in increasingly lucrative sector

Victoria Beckham’s pivot from Spice Girl to fashion designer was, it turns out, just the beginning. Her next ambition sees her poised to reinvent herself a second time as Britain’s answer to Gwyneth Paltrow.

Paltrow is currently the unrivalled star of the increasingly lucrative wellness industry, as frontwoman of the brand and media empire Goop, but Beckham looks set to mount a challenge.

Related: Twenty years of the Beckhams: how they ushered in our era of personal branding

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