Hit refresh with a back-to-school update that’s on ladylike lines but a bit more tongue in cheek
“Bourgeois chic” is a major trend in autumn fashion. I’m not convinced we need to read all that much into this on a socioeconomic level, to be honest. Fashion’s grasp of how money operates in the real world is often pretty sketchy, after all. This is a world where a sales assistant tells madam solemnly that the keyring is £500, and madam is expected to keep a straight face.
The significance of bourgeois chic is simply in terms of your wardrobe. This is a change of direction for daywear, so it means new options when it comes to outfits to wear to work. Which is important, because a back-to-school wardrobe refresh can really help this time of year feel like a new start rather than just the end of summer.
Related: How to wear: a portrait neckline | Jess Cartner-Morley
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