Rihanna's Fenty label aims to rip up fashion industry rules

Singer’s new clothing line, on sale this week, has ditched traditions such as catwalk shows

A corseted Japanese denim minidress ($810), a cotton canvas blazer belted with a coordinating bumbag ($1,100), oversized sunglasses ($460) and a brass-and-crystal earcuff ($420) will go on sale at a pop-up boutique in the Marais district of Paris on Wednesday evening, when Rihanna launches her luxury fashion house, Fenty.

Rihanna’s arrival in the luxury fashion space is a defining moment. Until now, celebrities who have tried their hand at design have faced the judgment of an industry that has held the power to endorse success or condemn a label to failure.