It’s not time to be super-sexy, says designer as he dresses supermodels in polo necks
When Tom Ford sends the supermodel Joan Smalls on to the catwalk in a silk blouse chastely fastened to the chin, and puts Gigi Hadid in a polo neck rather than have her velvet blazer expose even a hint of cleavage, you know the world has changed.
Ford made his name in the 1990s by pushing to the limit the mantra of “sex sells”. His tenure at Gucci reached its apex with an advert in which the brand’s logo was shaved into a model’s pubic hair.
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