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Channel: Jess Cartner-Morley | The Guardian
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Gucci springs surprises in disused Paris theatre

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Designer Alessandro Michele revels in his wicked skill at confusing people

Concierges at hotels all over Paris this weekend have been bemused by the invitation to Gucci’s catwalk show – a clear plastic pouch of assorted spring bulbs. But then Gucci has become a fashion week hot ticket through designer Alessandro Michele’s wicked skill at confusing people.

The venue, a disused theatre with a shady past as a hedonistic 1980s nightclub, was not what guests might have expected from the first Paris fashion show by the most powerful brand of the moment.

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