Italy’s Missoni survives 65 years in fashion as a family affair

The ‘zigzag’ label has been led for 21 years by its founders’ daughter, Angela. She talks here about her designs on the future

To many people, the Missoni name stands for zigzags. But to Angela Missoni, who for 21 years has led the label her parents founded in 1953, the first word that springs to mind is “survival”.

“It feels like a miracle that we are still here,” said the designer in her Milan showroom, where she was finessing looks for a catwalk show and gala dinner on Saturday night to celebrate Missoni’s 65th year in fashion. “In my career, I have seen so many names come and go, including some that I thought would be around for ever.”