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Channel: Jess Cartner-Morley | The Guardian
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London tomboy meets Parisian chic in Alexa Chung’s designer debut

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The fashionista’s first catwalk show, at London fashion week, was assured – and unmistakably inspired by her own personal style

“Going to catwalk shows and being photographed wearing nice clothes doesn’t make you an expert on them,” said Alexa Chung on Saturday before her debut show as a fashion designer.

True, but the glamorous version of on-the-job training – which saw Chung become a well-known face at London fashion week long before she launched her Alexachung label – has paid off: her clothes comfortably held their own on the catwalk. Chung hopes this collection, entitled Arrivals and Departures, will show the industry her label is here to stay.

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