The sheet mask selfie, as sported by Lady Gaga and Bella Hadid, is the hottest look on Instagram. But there is something of the Hannibal Lecter about this must-have skincare product
Hot Dog Legs was five years ago. Oh, you remember. The sun lounger selfie, thighs held at a flattering angle, cocktail in one corner of the frame, slice of swimming pool in the other. Five years is ancient history, in social media terms, and every summer since has had its signature selfie. Last year was a score-draw between the faux-candid back-to-camera shot and that thing where you pretend to balance the setting sun on the palm of your hand. But this year’s look is the strangest yet. The hottest look on Instagram right now is a selfie taken while sporting a piece of serum-soaked cellulose stuck to your face, with holes cut out for your eyes, mouth and nostrils. The more you resemble Hannibal Lecter in Silence of the Lambs, the more likes you will get. Sheet mask selfies are where it is at, my friend. Go figure.
Bella Hadid signed off the most recent month of fashion shows with a snap taken lounging on the cream leather seat of a private jet, wearing a sheet mask teamed with a Dior beret. Bella’s sister Gigi, describing her beauty regime recently, said: “Today I used a SK II Facial Treatment Mask - I looked like a murderer. It was so cute. I took a selfie and sent it to my friend.” Chinese actor Fan Bingbing has been known to wear a sheet mask while signing autographs and posing for photos with fans.
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